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Sex sells, right? But sex for a lot of people is their fetish. On the other hand, advertising companies don't necessarily realize that what one person thinks is cute and funny, another finds to be a turn-on.


  • A German ad for Tampax brand tampons involves a woman, naked except for white panties and goggles, being sprayed with red liquid. The camera zooms in on her torso, then her face being covered with the red liquid, then zooms back out to display her still pristine white panties, despite being otherwise completely covered in the "blood".
  • bThis Sunsilk commercial. Tied to a chair with quite a lot of rope, and having her hair "tortured". Did I mention she was tied to a chair with a lot of rope?
  • There was a European commercial for fruit and vegetables that had them popping and dripping all over women's faces.
  • There's a current camera advert filling a street with bubbles.
  • The Caramel rabbit, also mentioned in the page quote, was a silky-voiced anthropomorphic mascot shown in a few Cadbury adverts in the UK in the 90s. Recently the company have brought her back and magazine adverts showing her new (and to some, uncomfortably transvestite-like) style have begun appearing again and planting the seeds of confusing feelings once more. At the time of writing she is plastered fifty feet high on the side of the IMAX cinema outside Waterloo Station in London, a giant beacon of pure macrophilia.
  • I'm guilty to have various time used Lets Meet The Meat type of ad as inspiration for voraphiliac fantasm. Just switch the kid predator with a grown up girl and you have the recipe of a big ride.
  • The new Gillette commercials seem to have done the same thing as the Orangina advertisements above.
  • There was a commercial for Hardee's in which people are "measuring" how big their mouths are - by stuffing their fists, or a huge stack of straws. An article for Slate even comment on how they managed to get this one in general hours.
  • In the same vein as Erin Esurance, Flo from the Progressive ads is also a popular subject of Rule 34. You may have seen her in some of the banner ads on this very wiki.
  • Also, similarly, there's the Amica ads with the curly haired chick. Mmm...
  • Ballpark had a commercial in which a guy was stuffing a Hot Dog down his throat while moaning about how "girthy" it is - a term generally only used in certain...contexts nowadays.
  • Subservient Chicken, anyone?
  • The Herbal Essences commercials. Because some people find even fake orgasms hot.
  • There was a jeans commerical where a young couple made out and gradually stripped. Some people found the fact that they kept changing into other people more sexy than their agressive making out.
  • Some found the infamous Sixteen Tons pro-coal commercial for GE hot - with the half-naked, coal-dust smeared models in faded jeans and mining helmets.
  • For people who like pregnant women, this Pampers advert is Fetish Fuel incarnate.
    • There's also the Dove commercial with scantily clad women, pregnant or otherwise.
    • There's also a brand of non-alcoholic beer (can't remember which) that did adverts with very attractive looking, and pregnant, women in bikinis. Probably intended to refer to the fact that many beer adverts have bikini-clad women in them and non-alcoholic beer isn't harmfull to fetuses.
  • Doublemint Twins.
  • This troper recalls an ad for low-fat cheese that pictured a shapely woman in a tight mousegirl costume, saying she needed to "watch her figure"... A tough job, but somebody's got to do it.
  • Heineken Keg commercial with beer-filled robot women. Enough said.
  • The infamous Carls Jr. commercials with Paris Hilton in a skimpy black outfit washing a car is considered hot by a certain section of the populace.
    • The male section.
      • The male section that finds Paris Hilton hot. This troper, and most males he knows, do not fall into this category.
  • The commercials for Axe often show women (and in one case, a leather-clad man) getting hot and bothered, and jumping the man who wears this. Unfortunately for guys that buy into it, it doesn't exactly work that well, and it doesn't smell all that great.
    • In moderation, it really does. I'd only buy it if... Is the leather-clad man particularly attractive at all?
      • Nah, he's your stereotypical Hell's Angels biker (tall, heavy-set, grimy).
      • It's turning on somebody. Maybe me.
      • I would like to second the motion that in excessive moderation, Axe on the right guy is damn sexy.
    • Same goes for the Lynx commercials - pretty much the same brand under a different name - in the UK. Except for the one where the guy's suddenly made out of chocolate and all the women want to eat him. He also has a really freaky perma-grin. This is probably Nightmare Fuel for pretty much everybody.
      • It would be Fetish Fuel if he didn't have such a creepy grin/strange face.
    • There is a new series of AXE commercials where a man is turned into a living chocolate statue by their new scent. Women end up breaking off pieces and eating them or simply biting into him.
  • A shaving commercial with a man going all the way to shaving his head inspired a new generation of Cueball fetishism.
    • Oh jeez, there's a name for that fetish? Phwoar.
      • Did I just make a new name for a fetish?
      • You, my dear friend, are now a god. Revel in it.
  • Speaking of Cueball, Mr. Clean was designed to have the earring and shaved head specifically to invoke desire from bored housewives via his (for the time) different appearance.
    • Of course, he could have been fetishized because he was a man that did house work.
      • I think this deserves to go here.
      • Oh thank God I thought I was the only one.
      • Similarly is the Mercedes Benz commercial with the man and woman from the future; both of whom are cueballs. And I actually rather liked the woman.
  • Nearly every shampoo or bath soap commercial features naked women that just barely cover what we want to see.
    • That's just plain old Fan Service, no fetish to looking at half-naked models.
      • Then consider the recent Dove bodywash commercial featuring a fully-clothed woman who is in the middle of a soapy lather in her shower. Certainly got MY attention.
  • This unknown troper accidentally revealed her centaur-fetish to several of her more strait-laced friends the first time she saw A Certain Old Spice Commercial. Granted, intentionally idiotic dialog is typically a turn-off to the Nth degree, but still ...
    • The sex columnist Dan Savage has stated in his column that he thinks that that commercial alone will create a whole lot of new centaur festishists
  • Any ad for Johnsons' baby oil. Judging by the presence of the naked sexy woman in their latest ad, they've given up trying to hide it.
    • "KY. No, we don't know what else it's for either." (I forget where that's from...)
    • "KY. Just work it."
  • This McDonald's commercial (specifically the one-second shot at about 0:19) seems to have inspired an entire generation of foot fetishists.
  • The latest ads for Foxy Bingo don't feature anything explicitly dirty, but the realistic fox costume really caught the attention of many furries. And yes, this troper has seen smut art of him.
  • This troper, years ago, saw an infomercial for a set of Mexican music CD's multiple times. In one of the first scenes of the infomercial, a sexy woman, shown from the shoulder up, takes a robe off, and then the scene cuts to a shot of her legs with the robe coming down. (Not too long after, she is shown in a dress, which implies that she was wearing that under, though that hardly takes away from the effect.) In a similar infomercial, one of the women lays down on a sofa and winks at the camera. To this troper, winking is flirting, to the point of creeping him out if it's done by the wrong person.
  • The new M&M's Premiums commercials with the green M&M dancing around and licking chocolate off her fingers suggestively all while being showered with little M&M's like flower petals. Hotness!!
    • Apparently, the French have taken Miss Green's fetish fuel to a whole new level. That's right, they actually have her stripping.
      • But then they took their stripping fetishes too far...
  • This troper refuses to believe that this Sony commercial was not designed to appeal to foot fetishists.
  • A new Hotels.com commercial has a fat man in a tub with two men blowing into the water with straws. This troper will not believe anyone who tells me that this was made without realizing the homoerotic overtones. How they managed to air this ad during football (American) is beyond me.
    • Easy: It's a Mel Brooks reference.
  • There's a commercial for Bubbulicious gum that involves a woman whose breasts deflate whenever she blows a bubble. Breast inflation fetishists are probably going nuts.
  • Jessica Alba is taking part in an election-year advertisement campaign designed to get out the vote by comparing not voting to muzzling yourself. She demonstrates this on her good friend Hayden Panettiere.
    • The fact that she's wearing all black (including black gloves) is probably related to this
  • Some fast food company made an ad featuring a hot blond(e?) chick eating a burger while riding a mechanical bull.
  • This troper found these ads to appeal to their latex perfection fetish.[1][2][3]
  • There's an advert which features an extremely hot girl in a black catsuit who turns into a motorcycle with the song Smack My Bitch Up by Prodigy playing in the background, and throughout the ad she's doing very sexy poses and not to mention that some biker person is riding her when she's seen as a motorcycle.
  • Virgin Active, a group of gyms in the UK, ran an advert show a big female backside bulging out of a leotard, clearly implying that going there would make your rear smaller. They forgot that some people like big bottoms and cannot lie...
  • The first one in an ongoing series of ads for a Finnish betting agency involved a pair of anthro horses in an office surfing on the 'net for pictures of non-anthro horses. Other than the obvious implications, the non-anthro horse shown in the commercial is also apparently a stallion as well. See it here.
  • This. Cat people! Highly athletic cat people! It looks like the setup to an action flick, frankly, but everyone has a cat head.
  • The actress playing Flo in the Progressive Auto Insurance commercials is genuinely baffled by the amount of ... attention that her character gets, insisting that she plays her completely asexually. Her quirky and playful persona and retro look attracts attention of the type that is unanticipated, though probably not unwelcome, to Progressive execs.
    • It may be because she's pleasant and perky, but this (straight) female troper finds that name tag thing... alluring.
      • I think it's the way she delivers that line.
    • This troper thinks the commercials are an attempt at Moe.
    • Also, the red lipstick. And the bare arms. Oh, and, that article describes her as having a face like a lollipop. So, now I want to lick her face. Not like a dog. I mean slow.
  • A recent commercial for the new LG Dare cell phone features a woman edging along one of the top floors of a skyscraper looking very sweaty and frightened and determined to reach that phone. Her cute little green dress doesn't help either.
  • While any thing involving Eliza Dushku is enough for me, This recent Hulu commercial is beyond description...
    • Pretty sure that one's not remotely accidental.
    • I'm with you on this one. And I'm a straight female. And the CGI thing with her tongue at the end...I'll be in my bunk.
    • There's also the one with her ex, with the mouth in his stomach. I'm sure somebody gets off on that...
  • There was a series of Coors Beer ads featuring gigantic men and women playing around in the mountains way back when. This troper has a bad case of macrophilia, so...
  • A recent, banned, commercial from PeTA features naked or otherwise barely clothed women licking, molesting, rubbing against, and other more obvious things with some of the more phallic vegetables (and a pumpkin!) for about a minute.
  • The new Old Navy ads featuring talking mannequins can be somewhat appealing if you have an inanimate TF fetish.
  • Compare The Meerkat viral marketing for a car insurance website that uses an spoof Anthropomorphic Meerkat Dating Service you can probably guess the rest.
  • Jillian Michaels, the dream girl of those who have a fetish for tough, athletic women, has an online ad that features a picture of her posing, in all of her rather provocative glory, and is captioned, "How big is your weightloss goal?" The ad could seem to suggest that the viewer has something else that is "big" upon seeing her.
  • This new Burger King commercial.
    • Removed for terms of use violations? That must have been some commercial!
  • Charlize Theron walking toward the camera, stripping, like she wants to have angrysex with whoever's on the other side of it.
    • While this troper's always thought she was kinda hot, in that she's definitely Hollywood Pudgy. Mmm...
      • That's Hollywood Pudgy?
      • Idunno, maybe she just seemed a little curvier to me.
  • The "Wrap yourself in something special," ads by Emba Mink. The pictures never made it clear if they meant the coats wrapping around the girls, or the girls wrapping around the guys.
  • This Capri Sun spot, which has a young Asian girl's hands and feet turned into whoopee cushions. Some kind of weird crossover between bondage, Lolicon, and inflation. And why the lingering shots of her feet?
  • This LG Electronic Express commercial. Hot woman, in heels and nice dresses, wielding power tools and destroying things. There's also another, more fetish-y version.
  • I'm not sure where to put this, and I don't have the link, but on a recent cover of Entertainment Weekly, Ryan Reynolds posed shirtless in swimming trunks, a snorkel and goggles, and water-wings. This is apparently supposed to show that he is uncomfortable with being labeled a sex symbol, but I don't buy that (at least not from the photographer's and editors' points of view). Thank you, Ryan, now I'm going to develop some sort of water-wing fetish or something...
  • This Troper stumbled onto a commercial for a Mattress liner that has a female bear who rolls around with the liner suggestively - suggesting that she's naked, she looked like a cross between Julie Bruin and Cindy Bear and the costume was well done.
    • For that matter, mattress commercials in general. Beautiful women lying down looking veeeeery contented... especially in the skintight translucent bodysuits...
  • This very wiki sometimes has this ad◊ appear. Your Mileage May Vary (this troper doesn't think she's that cute) but a woman in a bikini demanding that you obey... suuuure that's innocent.
  • This Troper was fortunate enough to catch the tail-end of a commercial a few months ago. It involved an attractive young woman with long, wavy, black or dark brown hair, and an orange tank top, preparing for a morning jog. As she sits up in bed, her bedsheets began sliding across the bed towards her. The bedsheets wrap themselves around the woman's chest and try to pull her back down, but to no avail. She then breaks free and the commercial ends. WHAT the commercial was advertising, this Troper (regretfully) can't remember.
    • Death Bed! The Bed That Eats People!
  • This German anti sexual abuse ad manages to mix Fetish Fuel, Squick, Misaimed Fandom, Naughty Tentacles, Poes Law, Uncanny Valley, Star Fish Alien, Nightmare Fuel, Mars Needs Women, Does This Remind You Of Anything, Freud Was Right, and Puppeteer Parasite all in one ad. And notice that she never actually attacks it or even attepts to stop it, Her worst reaction is in middle age, when she's like "Awe, I'm about to get raped again. Oh well."
    • I mean, honestly, the most directly sexual scene (and and I'm not complaining) happens when she's at her Jailbait Prime. I would have preffered if it happened to her as a young adult but oh well. How the fuck did this pass as an ANTI Lolicon ad?
      • This troper (who, admittedly, has had close brushes with sexual abuse in the past) found the ad intensely creepy. If you aren't into tentacle rape, the whole sinuous snake thing textured like human flesh is Nausea Fuel right off the bat. Since childhood, the woman in the ad is just resigned to having this thing draped all over her. It's not the sexual abuse that continues, but the scars it leaves. Hell, this troper is into tentacle porn and it made her want to gag.
      • Well, I think that indicates how unsuccessful the ad is; when the only people who are creeped out are the ones who've been through it, I think it's safe to say you've screwed up.
      • When your reaction to this ad is "o hai, Fetish Fuel", I think it's safe to say, YOU're messed up.
      • Different strokes, dude.
  • Benefiber seems to be trying to go for this intentionally. They have a woman with an Australian Accent advertising a bunch of women stretching themselves about in very sensual ways. Oh, and the first commerical has Zettai Ryouiki. With STRIPED SOCKS. Then again, when your product is for regulating digestion, remaining relevant is probably out of the question, isn't it?
    • Regulating digestion? Coprophiliacs, right this way, please!
  • Anyone remember that Designer Imposter commercial with Ali Larter? "And spray it on your *beep*" Can I help you with those hard to reach spots?
  • How about that Skechers commercial from the 90s, with the short haired chick saying "Look at my S!" Sure, I'll look at it. Might even give it a squeeze or two.
  • This 1984 Honda Scooter ad featuring Grace Jones and Adam Ant. The censored US version removed the ear-biting at the end.
  • This Levi ad that features a hot man and gorgeous woman sultrily quoting lines from A Mid Summers Night Dream. Hello, Geeky Turn On!
  • Likewise, one of the series of "Go Forth" print ads put out by Levi's in 2009 features a lovely brunette running freely through a grassy field wearing a pair of jeans...and nothingelse (hence the "All I need is all I've got" tagline). Topless, Sexy Back, and in 501's = very yes.
    • Maybe if she wasn't so skinny.
  • This Cascade commercial featuring animal headed people. Not only that, but the bondage end piece.
  • I forget what it was advertising, but there was a commercial not long ago in which some guy is fiddling with his gym bag and books, and everything he does has an effect on a sexy woman who enters the room. He tugs open a zipper, and her boot comes unzipped; he runs his finger along a map, and a bead of sweat on her body follows that path. By this point she's aware something funny is going on. Finally he begins to open a book, and the front of her sweater starts coming undone...so he quickly opens it all the way. Cut.
    • those would be ads for axe/lynx touch.
    • And the foreign version (for Lynx) is even more explicit—it includes a woman's hair blown by the breeze of swatting a fly, nipples becoming erect as the man fiddles with the knobs on a radio, and then a woman spreading her legs and gasping as he licks an envelope. I'm guessing there's a reason that didn't fly in America.
    • here are some links
  • Ads for a certain men's hairdresser showed guys doing things that would be considered sexy...if done by women.(The narrator then says 'This is Not For Men' and then cuts to the hairdresser's which "IS For Men.") Obviously this leads to a lot of Squick, but when there was one ad showing a group of men in a pillow fight...
  • This Motorola 2010 Super Bowl ad. 5 words: Megan Fox in a bathtub. It speaks volumes.

Woman: (knocking on son's locked bedroom door) Timmy, what are you doing??**Is there... a trope for Even The Gays Want Her? Because the part with the two Camp Gay guys slapping each other over the picture was friggen hilarious.

    • This troper still can't believe that that got through.
  • This troper just knows there's someone out there who got excited by the Burger King ads that had a grown man dressed up like a baby (complete with bonnet) laying under a mobile or being watched by a pretty girl while playing in the sand box.
  • An entire section on this and Corsodyl doesn't get a mention?! Naked lady in a field of waving corn, complete with an uncensored shot of her naked backside and this went out on daytime TV in the UK, though the missing tooth at the end may be seen as Fetish Retardant for some (which was probably the point)
  • Also, Head & Shoulders seem to be changing their marketing ploy from medicated anti-dandruff shampoo to the sort of magic hair-care juice that brings a sexy singing nurse chorus into the shower to swing sweetly, dance around you and generally be very entertanining indeed! Add front frontal male nudity being (thankfully) censored two of the nurses bending over suggestively (and strategically) in front of the *ahem* offending area and the look of disappointment on the bloke's face when the nurses disappear into steam. One gets the feeling this advert is aimed squarely at the straight male nurse fetishist demographic though...
  • While unsure if it counts quite as a fetish, this Bailey's commercial. There is not a thing in that commercial that does not appeal to this tropers lips. Not a one.
  • This bra commercial. Both of the women are hot. To this troper, at least.
  • This current ad for the Bing search engine does weird things to this viewer. There's something about the odd look in the woman's eyes as she free associates on random things... lots of odd feelings for me.
  • These vodka commercials with Julia Stiles.
  • The silky smooth-voiced Cadbury Caramel rabbit would seem to be the British equivalent of Minerva Mink.
    • Even moreso when you see her redesign for the 2008 ads.
    • Immediately becomes Nightmare Fuel Unleaded / Fetish Retardant when you realise the actress is Miriam Margolyes. Sorry, all.
      • ...So? The age of the actress doesn't change the character's hotness. Also keep in mind that Miriam Margolyes played the character back in the 80's. Y'know, when she was several decades younger?
  • The Russian silver fox in the DirectTV Commercial. What this Troper would give to be that brunette girl with the silver dress...
  • Normally, Conan O'Brien is a fairly goofy-looking guy; pleasant-looking, but goofy. In the promo for his TBS series, however, he directly spoofs Paris Hilton's infamous "sexy car wash" ad by hosing down his reviewing desk -- and himself. Is it intended to be funny? Yes. Is it hot? HELL yes.
    • The extended version is even hotter. I never thought the sight of a man wringing out a sponge could be so sexy.
      • As one of the highest-rated comments said, "Soaking wet, clinging shirt, blue jeans. Goddamn, Conan. Goddamn."
  • This recent ad for Clark's shoes.
  • Mr. "Mayhem" from the Allstate ads. There's no logical reason why I should find this guy to be a turn-on, but...there's just something about his matter-of-fact delivery and that smirk he gives. Please tell me I'm not crazy.
    • That's Dean Winters.  He was also Denis Leary's brother on Rescue Me.
  • This Public Service Announcement, basically a modern day remake of the "This Is Your Brain On Drugs" commercials from way back. Starring Rachel Leigh Cook. Rachel Leigh Cook starts by smashing an egg with a frying pan, holding it up so the gooey mess can drip all down her hand. And then she destroys the kitchen while screaming about what heroine does to your body. Then, like a light switch, she calmly drops the pan and asks "Any Questions?" This Troper may have discovered his Yangire kink the very first time he saw that commercial.
  • This 2005 Petco ad realized that this Troper has a fascination with pet-play.
  • Weight-loss commercials, but not the "After" pictures, the "Before"s. Oh, God, why did you have to ruin all that beauty?
    • Or this drawing of a woman holding her flabby belly. I want that. In my bed. Now.
    • Or this photo of same — with frilly black panties to go with it. Damn it, now they're just torturing me...
    • On that note: infomercials for the "Brazil Butt Lift" exercise program. Hearing average 30-something suburban women proudly talking about their butts already gets me hot and bothered, but when they get to the "Before and After" photos, I just wonder why the hell they had to spoil all that beautiful jiggle.
      • Hell, the "After" photos in that infomercial might look like swimsuit models' asses, but the "Before" photos just look like asses that I'd love to get smothered under.
  • No mention of that pink dressed, high heel-wearing T-Mobile girl? For shame!
    • She was adorable in her original incarnation. Then she traded in her "good girl" image for a motorcycle and a leather bodysuit. Meow.
  • The Lotrimin "wedding" commercial where the groom struts and dances down the aisle barefoot, showing off his newly healthy feet. It's foot focus and formal wear in one!
  • This [4] Stelera commercial with CarriDee English, exclusively for the dress she was wearing from 0:29 to 0:47. The ad itself is not very noteworthy, the product cringeworthy due to the side effects, but that cherry blossom dress. Oh that dress is so fucking hot. I don't know why but I have a MASSIVE fetish for that kind of dress on a woman, especially when she paired that with the scarf. If a girl EVER agrees to have sex with me wearing a dress like that, I will stay by her side for the rest of her life. Hell, even if a girl so much as wears that dress on a first date I'll be incredibly turned on the whole time. Everything about that dress is perfect. The fact that it's many-layered like a Victorian dress, but knee-length, the fact that the top is a 3/4 sleeve top, and that elegant scarf she wears with it. My God, I didn't know it was possible to be so turned on by such a harmless commercial that would be otherwise stupid if not for that divine, lovely, sexy dress!
  • Okay, I only just realized nobody's mentioned this yet, but the Orbit gum commercials with Vanessa Branch. That accent!
  • This will sound very, very weird, but I'm convinced that seeing this claymation Reese's Pieces ad as a kid was what kickstarted my Embarrassed Nude Male fetish--near the end of the ad, a guy on a bike (which has a Reese's Piece for a wheel) is suddenly stuck in a tornado and his bike falls apart...and it's quickly followed by all his clothes tearing off and leaving him completely naked. He quickly covers up with the giant Reese's Piece and gives an adorably shy little grin and chuckle...man, the only thing that would make it better is if he was blushing or in public.

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